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Personal advice

Free shipping from €65 in Belgium & the Netherlands

Ordered before 1 p.m., shipped the same working day

Personalised advice

Privacy Policy

This "Privacy Policy" regulates the processing of your personal data by Food4Pets, Ambachtstraat 32B, 2340 Beerse, BE0837015869 (hereinafter: Food4Pets).

Please read this Privacy Policy carefully. It contains essential information about how your personal data is processed and which cookies are used. By sharing your personal data on our Website https://food4pets.be/, by contacting us via email/phone, or by submitting a question/complaint, you declare that you have taken note of this Privacy Policy.


Article 1 - Which personal data do we process?

1.1. In the context of its activities, Food4Pets processes your Personal Data, including:

  • Category 1, based on cookies: your IP address and details of your visit to our Website;
  • Category 2, upon registration or via one of the forms on our Website: your first and last name, possibly the name of your company and VAT number, address details, your email, and any other data you provide us in the free text field;
  • Category 3, when you call or email us: your email address and/or telephone number, as well as the data you voluntarily disclose;
  • Category 4, when subscribing to our newsletter: your email address;
  • Category 5, when placing an order: your first and last name, possibly the name of your company and VAT number, address details, and your email.


1.2. Food4Pets may collect your Personal Data in various ways:

  1. Through your registration and use of the Website;
  2. Our Website uses cookies and similar techniques to collect a number of personal data. For more information about the use of cookies, see article 7.


Article 2 - For what purposes do we use your personal data?

2.1 General purposes:

Food4Pets will exclusively use your Personal Data for:

  • Category 1: The care and improvement of our Website and the inclusion of Personal Data in anonymous statistics, with the legal basis being your explicit, prior consent at your first visit to our Website;
  • Category 2 and 3: Responding to questions and requests for information, with the legal basis being the execution of a service you have requested;
  • Category 2, 3, and 4: Direct marketing, newsletters, actions, and promotions by Food4Pets itself, with the legal basis being our legitimate interest in relation to existing customers or your explicit, prior consent if you are not yet a customer of Food4Pets. You can indicate at any time that you no longer wish to receive our newsletters via the opt-out option in our newsletters or by contacting us directly by mail or phone;
  • Category 5: The delivery and invoicing of products or services you ordered, with the legal basis being the execution of an agreement you have requested and for which the processing of your Personal Data is necessary, or because the law requires it, or because Food4Pets has a legitimate interest in doing so.


Article 3 - How we share your data with third parties

If we ever cease our activities or transfer them to someone else, for example, because we go bankrupt or sell our activities, this may mean that your Personal Data is transferred to third parties who will wholly or partially take over our activities. Food4Pets will always inform you in advance as far as possible, but you understand that this is not technically or commercially feasible under all circumstances.


In rare cases, we may be obliged to disclose Personal Data based on a court order or to comply with other mandatory laws or regulations. We will try our best to inform you in advance, unless legally not possible.


We sometimes share your data with third parties whose services we use in the context of your ordering process and order. Your data may be transferred to and processed by software and cloud providers, financial partners, logistics partners, or any other third party involved in or playing a role in your order. The current list can be obtained upon simple request by email. We ensure the appropriate security measures regarding your personal data with every transfer to third parties, including by concluding processor agreements where necessary.


We always try to use European suppliers to the maximum extent and aim to keep your data within Europe wherever possible. If we need to rely on non-European third parties, we ensure that your data outside Europe is as secure as it is within Europe. For instance, we conclude Standard Contractual Clauses with these partners and provide additional safeguards where necessary.


Article 4 - How long do we keep your personal data?

We keep your Personal Data as long as necessary for the purposes of each processing activity.

  • Customer profile: if you do not place an order for 3 years, we will delete your customer profile;
  • Invoice data: we must keep your invoice data for legal reasons for at least 7 years from the calendar year following the last invoice date;
  • Newsletters: if you have given consent for newsletters, we will keep your data until you withdraw your consent.


Article 5 - Your rights

You have the right to access your personal data and to be informed about its use by us at any time, or to request a copy of it. You also have the right to request correction or (in some cases) deletion of your data. In a number of cases listed in the GDPR, you may also request to limit the processing of your Personal Data. You have the right to object to the processing of your personal data if you have serious and legitimate reasons that override our need to process your data, or to withdraw previously given consent. You also have the right to object to the use of personal data for direct marketing purposes, even without having to provide a reason. You have the right to request your Personal Data in digital and readable form and/or to transfer it to another service provider of your choice.


You can exercise your rights by email to info@food4pets.be, by mail to Ambachtstraat 32B, 2340 Beerse, or via the contact form.


Finally, you have the right to file a complaint with the Belgian Data Protection Authority if it appears that we have not responded appropriately to a request based on one of the rights listed above:



Drukpersstraat 35

1000 Brussels

Tel: +32 (0)2 274 48 00



If necessary, you can also turn to the civil court to claim damages.


Article 6 - How do we secure your personal data?

We have taken appropriate technical and organizational security measures to ensure the security of your Personal Data. Under no circumstances can Food4Pets be held liable for any direct or indirect damage resulting from incorrect or unlawful use by a third party of the Personal Data.


Article 7 - Cookies

Our Website uses cookies and similar technologies. This helps us to provide you with a better user experience when you visit our Website and also allows us to optimize our Website. Without your prior consent, we only place purely functional cookies that are necessary for our Website to work correctly. For all other cookies, we ask for your consent first.


An overview of the cookies used by our Website can be found in our cookie policy.


If you notice that other cookies are being placed through our Website, this is not intended. Please let us know so we can make the necessary adjustments.


We provide you with as much information as possible about cookies placed by third parties, but sometimes we do not have this information. If you want to know more, you can consult the privacy statements of these parties on their respective websites. Note: we have no influence on the content of those statements nor on the content of the cookies of these third parties.


On your first visit to our Website, you will be asked to accept our cookies. You can manage your choices at any time afterwards.


If you have any further questions or comments about the processing of your Personal Data, please contact us by email at info@food4pets.be, by mail to Ambachtstraat 32B, 2340 Beerse, or via the contact form on our Website.


More information about cookies can also be found at: http://www.allaboutcookies.org/.


More information about online behavioural advertising and online privacy can be found here: http://www.youronlinechoices.eu/.